• Develop copywriting strategies and guidelines for global product brands:
  Establish voice and tone, managing term bases, and promoting UX copy standards.
  Participate in product design ideation and testing processes to align accurate and effective product copy with functional user interfaces.
  Work closely with product managers, marketing teams etc. to deliver optimum UX copy strategies.
• Be the guardian for product copy management
  Build an ecosystem around key UX copy avenues that sustain a product’s entire lifecycle i.e. summaries/introductions, feature descriptions, user guides, promotional materials etc.
  Ensure delivered copy is accurate, clear, engaging, and meets business goals as well as our target users’ preferences.
  Coordinate resources and manage suppliers efficiently.
• Optimise and reiterate user experience through product copy
  Continuously improve/change product copy using data analysis, user feedback.
  Conduct regular competitor analysis to understand market trends and competitors’ copywriting strategies.
  Identify product gaps and advantages through comparative analysis to enhance our markets’ positioning.
• Collaborate with cross-functional teams in key activities
  Assist Operations and Marketing teams with copywriting support to increase product exposure and user conversion rates e.g. online/offline advertising copy, slogans etc.
• Have strong enthusiasm for working with overseas teams with cross-cultural differences
  Build strong working relationships with Product Managers, Designers, Engineers and Marketing teams from different regions around the world.
  Possess good communication, organisational skills and empathy to align goals and enjoy successful business outcomes.

Requirements:

• You would need:
  • At least 5 years of experience in the related field
  • To be fluent in the following languages:
    • Mandarin (professional proficiency)
    • English (native/second language)
• It would be a plus if you have:
  • Managed and executed localisation projects
  • Efficiently managed multilingual design, copy and production processes
  • Experience in CMS/TMS tools and applications
  • Recruited and managed vendors/translators
  • Familiarity with Southeast Asian languages