Marketing Manager/Senior Manager is primarily responsible to develop existing business, identify new business opportunities, emerging trends and respond to the market and competitive dynamics with profitable, differentiated business strategies. The incumbent will actively be executing the strategies, build, manage and develop a strong team, continuously providing guidance to the team.

Key Responsibilities: 

• Lead the strategic planning of short to long term marketing plan to meet sales team goals and annual sales targets.
• Collaborate with cross-functional teams to create engaging marketing campaigns, including online and offline channels.
• Create brand identity and ensure brand actions are in line with the sense of purpose.
• Lead the team to identify and analyse consumer and market insights to ensure consistency of new product development with the company’s needs.
• Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company’s marketing goals.
• Manage A&P budget to drive brand growth.
• Build, develop and manage the marketing team, train and develop their expertise.
• Stay informed about industry developments, emerging trends, and customer feedback to adjust marketing strategies accordingly.

Requirements: 

• Bachelor’s Degree in marketing or equivalent;
• Minimum 10 years of experience in marketing strong business acumen and entrepreneurial mindset.
• Minimum 5 years of marketing experience in a managerial position and proven leadership in managing people from diversified backgrounds.
• Must have good communication skills with wide networking.
• Good track record of having tackled genuinely ambiguous and strategic problems.
• Proven experience in developing creative fact-based growth strategies.
• Highly analytical, structured thinker with strong problem-solving skills and good in leading.
• Highly motivated and with a can-do spirit.
• Candidate with proficiency in Bahasa Malaysia, English. Proficiency in Mandarin is a plus.