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Digital Marketing Manager

Job Description

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  • Provide assistance and direction to the Digital Marketing team 
  • Define the objectives and individual KPI to be delivered by the Marketing team 
  • Work with the Marketing Director to define the brand strategy, including positioning strategy, multi-geo strategy, computer analytics and geographical expansion 
  • Represent the brands in all interactions with the Digital Marketing function and ensure brand consistency across different GEOs and marketing channels 
  • Pursue, establish and manage relationships with 3rd party marketing partners 
  • Provide the link between Digital Marketing and Product Development – prioritising external and internal marketing tools and feature development 
  • Project manage key product initiatives, including new game launches and product features 

Requirements

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  • Min 5 years of strategic digital marketing management role in the iGaming industry 
  • Excellent English and Mandarin skills, project management, reporting and analytical skills 
  • Experience leading teams 
  • Strong brand building and management experience 
  • Understanding of digital acquisition, retention, affiliates, SEO, content, UX, SoMe, PR 
  • Strong understanding of ads metrics (CPI, CTR, CPC, CPM, CPA, ROI, LTV) 
  • Proven ability to work with cross-functional teams and successfully launch new products in an agile environment 
  • Experienced in targeted and performance-driven digital marketing in a fast-growing business 
  • Technical understanding of HTML/5, JavaScript and tracking technologies 
  • Strong project management, excellent communication and problem solving skills 

Benefits

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  • Rewarding compensation and benefits package.
  • Seminars and training sessions.
  • Opportunity to build desired career path.
  • Premium health insurance package.
  • Corporate gifting on special occasions.

About The Company

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Our client is a MNC which is mainly engaged in digital marketing, branding, marketing solution and etc.

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